Most people reading this narrative are already interested commercial real estate business. But they may not be great at it. Yet. Or they know someone early on in the business who wants to be great. If you, or someone you know, wants to be great, invest an hour of your time and listen to this interview with my business partner, Craig Coppola. For context, Craig is the #1 producing broker in Lee & Associates’ history, across all 80 offices in North America. I will use a quote from Nick Saban to give you a sneak preview of the content: “If you want to be good, you really don’t have a lot of choices, because it takes what it takes.”
These are some of my favorite takeaways from the discussion:
—Constraints create clarity: One shot. No money. No backup plan. Urgency sharpens performance.
— Hard work needs defining moments: Without intense seasons — even unbalanced ones — greatness doesn’t happen.
—Preparation + reinvention win: Know everything about who you’re meeting with. And as markets shift, reinvent yourself.
Greatness is hard. Really hard. Over time, there can be balance — but in the moments that matter, there isn’t. If you want to be good, it takes what it takes. P.S.- The content is relevant to any industry…
The choice is yours. I would love to hear your thoughts or questions. Call or email me anytime!
Click here to watch the full Interview
