Craig Coppola has not only been a commercial real estate broker for over 40 years, but he is also a seasoned investor and entrepreneur. He joined the Cheat Code & Friends podcast to discuss the messy reality of startup investing. From assessing founder grit to navigating lean liquidity environments, Craig shares what makes a deal worth chasing (and what makes him walk away). We talk about the hard truths of entrepreneurship, why trusting the “jockey” matters more than the “horse,” and how the best investors build long-term success on discipline, culture, and conviction.
