Hope you are finding this week’s series interesting. We are in the homestretch. Below are six additional companies to review. Zillow is probably the only household name among them. Enjoy.




Thursday 4

Company Name: Hightower


Upper Management:
Brandon Weber, CEO
Donald DeSantis, CDO
Niall Smart, CTO

Business Strategy: Hightower’s strategy is two-fold: One, to sell software to owners who want a new and improved way of managing their assets – even from their mobile phone; Two, to target landlord brokers with software that will better track prospects, active deals, and available space.

Location: New York, New York

Funding: Hightower has been backed by $2.12 million by numerous investors including Thrive Capital, Bessemer Venture Partners, RRE Ventures, and some individuals such as Box CEO Aaron Levie.

Competitive to brokerage: No, owners and listing brokers will use this to better manage their portfolios verses replacing broker functions.



Company Name: Honest Building (Honest Buildings)

Upper Management:
Riggs Kubiak, Co-Founder and CEO
Garrett Kubiak, Co-Founder
Cody Roberts, Co-Founder

Business Strategy: To make money off of two different groups: One, companies who want to outsource finding a service provider; Two, service providers who accept a commission as a result of an introduction of Honest Buildings, who only pay in the event of a successful transaction.

Location: New York City, New York

Funding: Honest Buildings received $5.5 million from Westly Group and RockPort Capital Partners. Thrive Capital has also put investment into Honest Buildings for a total of $7.5 million.


Competitive to brokerage: Potentially. Right now they are focusing on helping builder’s owners find vendors such as architects. This could turn into trying to help tenants find owners who will bid for their occupancy.



Company Name: The News Funnel

Upper Management:
Michael, Beckerman, Founder and CEO

Business Strategy: The News Funnel saves time and reduces the amount of e-mails flooding real estate, PR and marketing professionals by gathering trade news and information from trusted industry sources and letting users craft that information into a custom feed that is unique to their geographic market and industry segment.

Location: New York City, New York

Funding: $2 million in Series A funding. Michael Beckerman, the company’s Founder and CEO, is one of the site’s largest investors. Additional investors include the Criscola family; Steve Siegel, chairman of Global Brokerage at CBRE; SL Investment Partners; The Hampshire Companies; Scott Landis; Jim Petrucci.

Competitive to brokerage: No, this is a commercial news consolidator. Getting all of your market news from one place will not take the role of a broker.


Company Name: Realty Mogul logo

Upper Management:
Jilliene Helman, CEO

Business Strategy: Crowdfunding. With over 14,000 active accredited and institutional investors as Realty Mogul members, they make it easy for investors to invest in real estate together.

Location: Los Angeles, CA

Funding: 12 Private Investors and 5 Corporate Investors


Competitive to brokerage: Potentially to investment sales, but not for this cycle.



Company Name: View The Space

Upper Management:
Lloyd Frink, Co-Founder
Rich Barton, Co-Founder

Business Strategy: To capitalize on owners and brokers who want to more effectively market their vacancies with video tours.

Location: New York City, New York

Funding: View the Space has been given a $7 million funding from investors like Trinity Ventures, and individuals, Thomas Byrne and Greg Waldorf.

Competitive to brokerage: No, View the Space will be another tool owners and brokers use to market their properties to other brokers and tenants.



Company Name: Zillow logo

Upper Management:
Lloyd Frink, Co-Founder
Rich Barton, Co-Founder

Business Strategy: Zillow, Inc. is a leading online home and real estate marketplace that empowers people with information and tolls to make smart decisions about homes, real estate, and mortgages. – See more at: http://www.crunchbase.com/organization/zillow#sthash.cm4nuj5u.dpuf

Location: Seattle, WA

Funding: Zillow.com has been funded by $96.6 million, over 5 funding rounds, by Series A, B and C funding, Venture funding, and Post-IPO Equity funding.


Competitive to brokerage: Not yet. They have tons of name recognition. Will they/can they branch into brokerage remains to be seen.