Most people reading this narrative are already interested commercial real estate business. But they may not be great at it. Yet. Or they know someone early on in the business who wants to be great. If you, or someone you know, wants to be great, invest an hour of your time and listen to this […]
Want to Be Great in This Business? Start Here. Read More »
Our team attends over 500 events a year. Sounds like a lot — and it is. It is. Why do we do it? For a couple of reasons: — The market is not static. It’s always changing. And we are on the front lines. We need to be out there because one of our strengths
Many of you know I have been in The Strategic Coach program for decades. In my last class, we talked about ingredients. When we make cookies, putting in the right ingredients matters… a lot. In our business, representing tenants and owners in commercial real estate, we have the exact same situation. Putting together the right team is critical. In most
In 2015, my good friend Bill Lee(1942-2021) and I co-authored a CRE book titled Chasing Excellence. The current state of the office market has me thinking about Chapter 20 in our book, “Everything is Being Disrupted—Except This.” In today’s rapidly changing world, the real estate market is no exception; everything is being disrupted. To stay relevant, you must
Chasing Excellence: Chapter 20 Read More »
Potential investors call us all the time looking for opportunities to buy in Commercial Real Estate. The conversations go something like this: “Hey Craig, I have $xyz million to invest in Phoenix, what do you have for me?” After hearing this conversation over and over (and not selling to these non-performing buyers), we started screening our
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In our narrative today, (part two of my series about my good friend and mentor, Bill Lee), I wanted to highlight his 8 Traits of Success. A special shoutout to Jeff Hubberman, an incredible Principal in our City of Industry office who helped me clarify and produce this narrative. I was able to pin Jeff down for a Ten
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My good friend, mentor, and partner, Bill Lee (1943-2021), was a remarkable man. We wrote a great book together that is standing the test of time, Chasing Excellence. I still think about him every day so I thought I would write a two-part series on some of his best materials that never made it to publication. First
Part 1 – Bill Lee’s Pyramid of Success Read More »
While we represent both tenants and landlords on a daily basis, over the years we have also sold over 500 buildings—more than most brokers who specialize in just selling. To help new Commercial Real Estate investors begin to navigate the market, we put together the below risk spectrum for investments. — CRE investing offers a
CRE Investment Risk Spectrum Read More »
Executing an office relocation with dozens of professionals and variables can be a tricky and cumbersome venture. We have made this happen 150 times a year for decades. The graphic below shows a sample of our tried-and-true method honed over 4,000 transactions to keep the entire process organized. I hope you find it helpful. We
C2 Office Relocation Process Read More »
We offer simplicity to the challenge of finding, negotiating, and leasing office space for your business. We do this a number of ways including taking the process and breaking it down into 5 controls. Below is a graphic we modified from The Strategic Coach that we use with clients. There are 5 dials we use to
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