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Renaissance Square
2 & 40 N. Central Ave
Phoenix , AZ 85004
Real Estate Type: Office
Square Feet: +/- 1,000,000
Project Overview
Largest office development in Arizona
Heart of CBD
Ownership undertook major repositioning of dated project
Challenge
Limited demand in Downtown
CBD a very competitive market
Leasing during Covid-19 pandemic
Solution
Created best-in-class spec suite plan for small suites and full floors
Customized marketing blitz with a dedicated marketing specialist
Brought on niche GSA leasing specialist
Results
More leasing than any other project or team in a 5-year span
Sustained market velocity despite pandemic
Positioned both ownership groups to succeed in all of Metro Phoenix
Previous Owner/Client
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