Case Studies
Renaissance Square
- Address: 2 & 40 N. Central Ave
- Real Estate Type: Office
- Square Feet: +/- 1,000,000
Project Overview
- Largest office development in Arizona
- Heart of CBD
- Ownership undertook major repositioning of dated project
Challenge
- Limited demand in Downtown
- CBD a very competitive market
- Leasing during Covid-19 pandemic
Solution
- Created best-in-class spec suite plan for small suites and full floors
- Customized marketing blitz with a dedicated marketing specialist
- Brought on niche GSA leasing specialist
Results
- More leasing than any other project or team in a 5-year span
- Sustained market velocity despite pandemic
- Positioned both ownership groups to succeed in all of Metro Phoenix
Previous Owner/Client
