Case Studies

Pinnacle 101

Project Overview

  • Initial lease up during development
  • Backfill new vacancies

Challenge

  • Perception of being in amenity desert
  • Lack of similar products – mixed office and industrial park

Solution

  • Created a marketing plan to show the abandonment of nearby amenities
  • Highlighted Loop 101 Freeway visibility as location strength

Results

  • Leased to 95%+ occupancy over lifetime of building
  • National credit tenants leased space long-term to lock in building signage on Loop 101

Previous Owner/Client

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