C2 ORIGINAL CONTENT

5 Qualities a Broker Looks for in a Buyer

Potential investors call us all the time looking for opportunities to buy in Commercial Real Estate. The conversations go something like this: “Hey Craig, I have $xyz million to invest in Phoenix, what do you have for me?”

After hearing this conversation over and over (and not selling to these non-performing buyers), we started screening our potential clients based on our culture and core principals. To make sure our thinking is concrete, I put together a simple graphic for our team to help us decide if we want to work with these potential investors. We are sharing it with you today.

We have 5 specific criteria and having verified money is only one part of the qualifications. Building relationships with solid people is a key driver of our approach to business. We have no interest in chasing a transaction. For us, relationships matter more than deals.

I’m always happy to discuss our approach and hear any counterarguments.

 

 

Click here to view the full-size image.

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