Books
Chasing Excellence: Real Life Stories from the Streets
Craig co-wrote this book with Lee & Associates Founder, Bill Lee. It’s full of great stories from their 75-plus years in the commercial real estate brokerage world. In addition, over 30 QR codes are included throughout the book of Craig and Bill telling their stories. Visit their website at www.chasingexcellencebook.com.
Get Inside the Minds of Two Proven Entrepreneurs and Master Storytellers! Whether you are just starting out in business, a few years into your career, or an established veteran, you always have the opportunity to increase your awareness and drive towards excellence. Even if you think you’ve already won enough, or that you’re a hopeless case, take the chance to surprise yourself, and achieve more than you ever imagined. So how will you Chase Excellence? In this book, you will discover the secrets of the masters of winning, Bill Lee and R. Craig Coppola. Both have tested the boundaries of excellence and achieved success. Now they are passing their wisdom on to you. This book takes you on a business and spiritual journey full of real-world stories from the streets that will show you how limitless excellence truly is.
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How to Win in Commercial Real Estate Investing
Winner of the 2015 Best First Time Author Award, National Association of Real Estate Editors (NAREE). Craig was given this award by the judges, noting it is “a helpful guide for getting started in a complicated and intimidating field…”
When it comes to investing in commercial real estate, it’s easy to make a mistake…so why risk it? Improve your chances of success with a book researched, lived, and written by a master of commercial real estate. Craig has navigated the markets, ridden economic ups and downs, and bought and sold countless commercial projects – and he’s mastered the world of brokerage, leasing and investing.
Readers will learn how to set their own commercial investment goals and create a plan to achieve them, see opportunities with new “real-estate eyes,” perform due diligence on a property with minimal cost, use a proven step-by-step process for evaluating properties to weed out losers and showcase winners, and traverse the minefield of letters of intent and contracts.
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The Art of Commercial Real Estate Leasing
A commercial building is just a building; but, it’s an investment once it’s leased with positive cash flow. Sounds easy? It’s not. To invest and lease right you need the help of an expert who has spent his professional life as a commercial real estate broker and investor. You need the decades-long master of commercial real estate on your side.
Before you make your next commercial real estate investment move, read this book. In it you’ll find insights and how-to’s – the very techniques Craig uses to maximize his clients’ and his own investments. Thinking of taking on leasing by yourself? This book will guide you. Considering hiring a broker to represent your properties? This book will make you a better buyer of those services. It’s fast, easy and indispensable!
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The Real Book of Real Estate
The Real Book of Real Estate is the one book, the Bible, of real estate advice and techniques every investor needs to navigate through the ups, the downs, and the in-betweens of the real estate market and come out on top.
The only thing better than one real estate expert helping you invest and win is twenty real estate experts with that same mission. For the first time ever, Robert Kiyosaki, bestselling author of Rich Dad, Poor Dad, has assembled in one big book a star studded cast of real estate wizards and trusted advisors with one purpose in mind: to share their knowledge to help you win in real estate.
This is the ultimate real estate desk reference you’ll come back to again and again. Whether you’re a seasoned investor or buying your first property, you will enhance your knowledge and grow your wisdom through this book. The book shows you how to value a property, handle leases, manage tenant relationships, get financing, even establish your own team of advisors, and so much more. You’ll hear from the insiders and learn from their wins and their losses. It’s decades’ worth of experience and knowledge you just can’t get anywhere else.
Craig Coppola is one of the real estate experts who wrote two of the chapters in this book — Mastering your Business and Lease it and Keep it Leased. Other experts that contributed to this book include: Donald Trump, Dean Graziosi, Wayne Palmer, Scott McPherson and Kim Kiyosaki.
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The Fantastic Life: Revisited
If you could live the life you dream of, what would that look like? More important, how would you get there? Craig Coppola asked himself these questions years ago. Dedicated to seven-day work weeks, he found many of his personal passions and goals were not receiving the attention they needed. His company was doing well, but he wasn’t fulfilled. Something had to change. What followed was a journey of discovery and growth. Along the way, Craig built several successful businesses, won a Tae Kwon Do world championship, ran over eighty marathons and ultramarathons, served thousands of hours with coaching… and donated time to the community. He’s lived a truly Fantastic Life… and so can you. In The Fantastic Life, Craig shares the 18 rules he learned to achieve his Fantastic Life and shows you how to apply them to your life too.
Click here to buy the book and check out The Fantastic Life Website.
rocks GRAVEL sand
Have you ever wondered why, despite your best intentions to achieve big rock goals, so many of your dreams fall by the wayside? It seems that no matter how exciting that goal is…and how motivated you are to achieve it, something happens between the initial excitement of that big rock and the day-to-day doing, which I call sand. That something is called GRAVEL.
GRAVEL is the work that too many people forego in the excitement of launching forward toward a big rock goal. They jump right into the daily tasks, the sand, where absent of a plan, goals often die.
This book will show you how to achieve anything you want in life and know exactly what to do when you get stuck in the sand. It’s about how to break your big rock goals into GRAVEL and do that work first so that your daily sand work is a positive, encouraging experience. Not a debilitating one.
Click here to buy the book and check out The Fantastic Life Website.
The Fantastic Life
If you could live the life you dream of, what would that look like? More important, how would you get there? Craig Coppola asked himself these questions years ago. Dedicated to seven-day work weeks, he found many of his personal passions and goals were not receiving the attention they needed. His company was doing well, but he wasn’t fulfilled. Something had to change. What followed was a journey of discovery and growth. Along the way, Craig built several successful businesses, won a Tae Kwon Do world championship, ran over eighty marathons and ultramarathons, served thousands of hours with coaching… and donated time to the community. He’s lived a truly Fantastic Life… and so can you. In The Fantastic Life, Craig shares the 18 rules he learned to achieve his Fantastic Life and shows you how to apply them to your life too.
Click here to buy the book and check out The Fantastic Life Website.
Dominators of Commercial Real Estate Brokerage: How Top Producers Adapt and Continue to be Authorities in an Otherwise Commoditized Industry
The Coppola-Cheney Group is featured once again in Rod Santomassimo’s latest book about top producers and dominators in the commercial real estate industry.
This book is a revisit of Rod Santomassimo’s prior best-selling books Brokers Who Dominate and CRE Teams Built Dominate. It examines how several of the top producers previously profiled adapted to one of history’s most dramatic declines in market velocity.
The brokers highlighted in these chapters demonstrate the importance of adaptability, resilience, and a strong work ethic in achieving and maintaining success in the commercial real estate industry. Aspiring brokers can learn from these industry leaders and take action to cultivate similar habits and practices to grow their own successful careers.
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Teams Built to Dominate
The Coppola-Cheney Group is featured as one of the top Commercial Real Estate Teams in Rod Santomassimo’s book, Commercial Real Estate Teams Built to Dominate.
Improve your overall income, do more of what you do best, and gain control over your life by moving to integrated commercial real estate teams. Teams Built to Dominate tells the stories of teams who have secured a prominent position in their market. This book will show you how to create your own successful team or greatly improve the production of the team you have now. In addition, the Science of Teams section will share keen insights to placing the right personalities in the right role. Teams Built to Dominate also provides an array of downloads, templates, and actual work product from the successful teams profiled.
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